re·brand /rēˈbrand/

The process of changing the corporate image of an organization. A market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.

There comes a time where everyone must rebrand and now is that time for me. You may find yourself needing to rebrand in certain areas of life and if so, here are a few things to remember:


It’s critical to note that you should be completely authentic in your rebranding. If you create an image of yourself that’s not truthful, then you’ll have a hard time living up to it. Resist the temptation to embellish the truth and instead, be confident in who you are.


Life is a journey, so if you haven’t yet achieved something, there’s still time to do so.

Be back soon.

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